For Scaling Brands & Established Sellers
See Exactly Which Products Make Money and Which Leak Margin.
Revenue can grow while actual cash flow dries up. We connect marketplace settlements, ad consoles, and return costs into SKU-level contribution profit so you scale what truly makes money.
Margin Leakage Diagnostic
Where profit leaks in scaling marketplace accounts
When brands cross consistent monthly sales volumes, profitability rarely fails in top-line demand. It leaks through unmonitored deductions across four critical operational areas:
Advertising Leakage & TACOS Creep
Ad spend rising faster than revenue, bids placed on broad keywords that fail to convert, and ad campaigns disproportionately subsidizing low-margin variations.
Return & RTO Margin Erosion
Customer returns and RTO (return-to-origin) shipments incur reverse shipping deductions, packaging replacement expenses, and unsellable damaged inventory write-offs.
Marketplace Fee & Weight-Slab Creep
Commission category misclassifications, dimensional weight rounding errors, closing fee hikes, and long-term storage surcharges quietly draining net cash.
Uncontrolled Discount Stacking
Overlapping coupon codes, lightning deal participation fees, and marketplace promotional events that drive high volume but leave zero net contribution profit.
SKU-Level Unit Economics
Profit dashboard by product
Top-line revenue hides the truth. Our SKU-level model shows true contribution profit after deducting platform commissions, logistics fees, customer returns, and allocated advertising.
Channel & Product Breakdown
| Product Name | Gross Sales | COGS | Fees & Shipping | Ad Spend | Returns Provision | Contribution Margin | Decision |
|---|---|---|---|---|---|---|---|
| Hero Daily Cleanser (200ml) | ₹14,20,000 | ₹4,94,200 | ₹3,40,800 | ₹1,84,600 | ₹56,800 | 24.2% | Scale |
| Hydrating Night Serum (50ml) | ₹8,60,000 | ₹2,76,900 | ₹2,15,000 | ₹2,40,800 | ₹86,000 | 4.8% | Fix |
| Trial Travel Kit (3-Pack) | ₹3,10,000 | ₹1,22,500 | ₹96,100 | ₹1,42,600 | ₹68,200 | -6.2% | Exit |
Model your own catalog's unit economics
Calculate break-even ROAS, contribution margin thresholds, and ad spend guardrails in real time.
Commercial Cadence
Weekly decision reports, not data dumps
You do not need more static dashboards or 50-page spreadsheets. Every week, our strategists deliver an executive decision briefing focused on four critical growth levers:
SKU Segmentation: Scale, Fix, or Exit
Identify hero SKUs that deserve aggressive ad spend, fix high-volume SKUs suffering from ad waste or returns, and eliminate chronic margin drainers.
TACOS & Bid Pacing Guardrails
Set maximum allowable ad spend per product group tied directly to contribution margin, stopping ad consoles from overspending on low-margin days.
Weight-Slab & Commission Claims
Flag dimensional weight discrepancies where marketplace logistics charged for larger tiers, creating structured reimbursement claim files.
Inventory Days-of-Cover Protection
Align reorder schedules with true sales velocity so cash isn't tied up in slow-moving stock while bestsellers risk sudden out-of-stock rank loss.
Ask your data with an AI assistant
Skip pivot tables. Ask plain-English questions across unified Amazon, Flipkart, Blinkit, and Shopify exports to uncover immediate operational answers.
Analysis across Flipkart October settlement data (Demo data):
2 SKUs exceeded 15% returns: Hydrating Night Serum 50ml (18.4% return rate, ₹2,40,800 ad spend) and Trial Travel Kit (22.0% return rate, ₹1,42,600 ad spend).
Combined margin loss from customer returns on these two products was ₹1,54,200. Recommended action: pause broad-match ads on Travel Kit.
Proactive Protection
Real-time margin anomaly alerts
Marketplace issues compound quickly when left unnoticed for days. Our automated monitoring flags critical disruptions before they destroy monthly profit:
TACOS Threshold Breach
Timely alerts when ad spend on any SKU crosses an agreed threshold of revenue, preventing runaway campaign spend.
Return Spike Anomaly
Automated warning when return or RTO rates on a specific product batch spike above the category baseline, signaling packaging or listing errors.
Buy Box & Reseller Suppression
Detects when unauthorized third-party sellers undercut your price, violate pricing minimums, or cause listing suppression.
Weight-Slab Dimensional Drift
Catches warehouse remeasurement changes that push products into higher fulfillment fee tiers before overcharges compound.
Questions & Answers
Frequently asked questions on marketplace profitability
Clear answers regarding SKU unit economics, TACOS management, fee audits, and operational reporting.
Why does our top-selling product look profitable on seller central but lose money overall?
Marketplace dashboards show gross revenue minus basic commissions. They regularly exclude customer return reverse logistics, allocated ad spend, weight-slab overcharges, and storage fees. When true landed costs and return expenses are factored in, high-volume products can quietly operate at negative contribution margin.
How do you calculate true SKU-level contribution profit?
We reconcile your marketplace settlement reports, advertising consoles, customer return reports, and landed costs. For each SKU, we calculate: Selling Price minus GST, Marketplace Referral Fee, Fixed Closing Fee, Fulfillment & Shipping, Reverse Logistics Provision, and Allocated Ad Spend.
What is the difference between ROAS and TACOS when managing margins?
ROAS measures campaign revenue against ad spend, which can hide overall losses. TACOS (Total Advertising Cost of Sales) divides total ad spend by total business revenue. Tracking TACOS ensures your advertising spend scales revenue without eroding your bottom-line contribution margin.
Can you help identify and dispute marketplace fee overcharges?
Yes. Marketplaces frequently miscalculate product dimensions and volumetric weights, pushing products into higher weight slabs. We audit your settlement reports, flag weight-slab discrepancies, and prepare evidence for reimbursement claims.
How does the AI chatbot work and when will it be available for sellers?
The self-serve chatbot interface is currently in closed preview. Our strategists deliver custom weekly decision briefings and answer complex data queries directly as part of a managed engagement.
What You Do Next
Find out what your marketplaces are truly making.
Connect with our team. We inspect your catalog, ad campaigns, and returns data to design a tailored roadmap for sustainable, profitable scale.
We treat your business data as confidential. Delivered typically within a few business days.
Ready to protect your margin and scale what works?
Get a prioritized SKU profitability and ad spend diagnosis. We aim to reply within 1 business day.