Profit Intelligence Console
SKU-Level Profit & Ad Leakage Dashboard
Track true contribution margin, TACOS, ROAS vs break-even ROAS, and marketplace fee leakage across every product in your catalog.
Demo data view. Every metric, chart, and product row below illustrates our analytical methodology. We never present sample numbers as client results.
Unit Economics & Contribution Margin Breakdown
Portfolio Contribution Margin
Demo data21.4%
After all fees, ads & returns
Overall TACOS
Demo data14.8%
Guardrail set at 15.0%
Blended Ad ROAS
Demo data4.8x
Across sponsored ads
Break-even ROAS Benchmark
Demo data3.2x
Safety threshold
Identified Fee Leakage
Demo data₹84,200
Disputable weight overcharges
Customer Return Cost Share
Demo data6.4%
Reverse logistics & damage
| SKU Name | Channel | Gross Sales | Platform Fees | Ad Spend | Returns | Contribution % | Recommended Action |
|---|---|---|---|---|---|---|---|
| Vitamin C Daily Glow Serum (30ml) | Amazon | ₹12,40,000 | ₹2,97,600 | ₹1,48,800 | ₹49,600 | +28.4% | Scale |
| Hydrating Sunscreen Gel SPF 50 (50g) | Flipkart | ₹8,80,000 | ₹2,11,200 | ₹1,23,200 | ₹61,600 | +19.6% | Scale |
| Ceramide Barrier Night Cream (100g) | Amazon | ₹5,20,000 | ₹1,30,000 | ₹1,82,000 | ₹41,600 | +4.2% | Fix Ads |
| Matte Transferproof Lipstick #04 | Nykaa | ₹3,40,000 | ₹91,800 | ₹1,19,000 | ₹71,400 | -8.6% | Exit / Rework |
| Organic Cotton Polo T-Shirt (L) | Meesho | ₹2,90,000 | ₹69,600 | ₹34,800 | ₹81,200 | -12.4% | Dispute Weight |
Demo data table. Real SKU P&L models are built using your verified settlement reports.
The Mathematics of Profit
Understanding break-even ROAS & TACOS guardrails
Why optimizing for ROAS alone leads to margin erosion and cash flow surprises.
Break-even ROAS Formula
If your product sells for ₹1,000 and your landed cost, referral fees, and shipping total ₹750, your gross margin before advertising is 25% (₹250).
Your break-even ROAS is 1 / 0.25 = 4.0x. If your ad manager celebrates a 3.2x ROAS, that campaign is actively losing ₹62.50 on every ad conversion.
TACOS Guardrails
ROAS only tracks conversions directly tagged by an ad pixel. In contrast, TACOS evaluates the entire business health.
We set SKU-level TACOS guardrails (typically between 8% and 15% depending on category margin) so advertising scales revenue without eroding overall contribution profit.
Margin Leakage Diagnostic
Where hidden fee & return deductions occur
Marketplace statements contain dozens of automated deductions that accumulate into substantial losses.
Dimensional Weight-Slab Creep
Automated optical scanners at fulfillment centers frequently overestimate box dimensions by 1 to 2 cm, bumping a 500g product into the 1kg or 1.5kg courier bracket.
Customer Return Reverse Shipping
When buyers return items, sellers pay forward shipping, reverse shipping, and closing fee overhead, turning high-return SKUs into cash drains.
Category Commission Overcharges
Catalog variations mapped to the wrong sub-category often carry higher percentage referral fees (e.g. 15% instead of 9%), quietly leaking margin on thousands of units.
Unreconciled Warehouse Lost Inventory
Goods damaged during courier transit or lost inside marketplace warehouses frequently expire past the dispute window unless identified by automated reconciliation.
Delivered by Strategists · Closed Preview Console
The self-serve console is currently in closed preview. We build and maintain SKU-level P&L dashboards as part of a managed engagement: our strategists deliver weekly decision briefings, reconcile channel fees, and monitor ad spend.
Questions & Answers
Frequently asked questions about the dashboard
Clear explanations of our formulas, metrics, and reconciliation methodology.
Marketplace Intelligence
Uncover your true SKU contribution profit
We reconcile your recent marketplace reports and advertising data to show you which products are generating cash and which ones are leaking margin.